Category Archives: Right Minds

Supermarket Loyalty Cards

Last year, Morrison’s introduced a store loyalty card called ‘Match & More’. Tesco and Sainsbury’s already had loyalty cards (Sainsbury’ one is the Nectar Card), giving card holders points for every £1 you spend in store and also do a price comparison* and give you a voucher to redeem against your next shop to cover the price difference (if lower elsewhere in stores they match against).

Tesco Clubcard give points for every £1 you spend and a voucher to redeem against your next shop for the amount you would have saved if you had done a comparative* shop at the cheaper of Asda, Sainsbury’s and Morrisons.

Sainsbury’s Nectar Card members get Nectar points for every £1 they spend and a voucher to redeem against your next shop for the amount you would have saved if you had done a comparative* shop at Asda.

This is not the case with Morrison’s Match & More card.

With the Morrisons Match & More card you do not get points for spend (except when buying fuel, which is 10 points for every litre of fuel).

This means that, apart from fuel you only get points if you spend more than £15 (no minimum spend at Tesco or Sainsbury’s although you need to buy at least 10 items) and then you get 1 point for every penny that you could have saved on your comparable* groceries at the cheaper of Tesco, Sainsbury’s, ASDA, Aldi & Lidl.

* Comparable groceries, is a ‘shopping basket’ of groceries the supermarket decides on and you have to have at least one of the products in the supermarkets comparable ‘shopping basket’. This means that you only get points on the negative price difference on the products you buy that are in the supermarkets comparable ‘shopping basket’, not comparing your whole shop.

In my mind, Morrisons are selling us short. At least with Tesco and Sainsbury’s you get a voucher at check out for every shop where there is a negative price difference on the comparable ‘shopping basket’ products you buy to spend on your next shop. In addition you get points for every £1 spent to turn into vouchers.

Sainsbury’s Nectar Card points can be redeemed through Nectar to spend with any participating partner.

Tesco Clubcard vouchers do not need to be spent at Tesco or Sainsbury’s stores. My wife converted our Tesco vouchers for Pizza Express ones (we got £80 to spend on Pizza, as Tesco give you 4 times the voucher face value to spend at Pizza Express). There are numerous other participating Tesco partners.

In Summary

The Morrisons ‘Match & More’ card allows you to collect points when buying fuel (10 points per litre) and a point per penny that you would have saved on any product in their comparison ‘shopping basket’ if bought at the cheaper of Tesco, Sainsbury’s, ASDA, Aldi & Lidl. You get a £5 voucher to spend in store for every 5,000 points.

Tesco gives you a voucher to redeem against your next shop for the amount you would have saved on any product in their comparison ‘shopping basket’ if bought at the cheaper of Asda, Sainsbury’s and Morrisons. Plus you get 1 Clubcard point for each £1 spent in store or online and for every litre of fuel bought. Every 150 points is worth £1.50 and this can be boosted up to 4 times the value by converting them to ‘Boost’ tokens’ for spending with a Tesco Boost Partner.

Sainsbury’s gives you a voucher to redeem against your next shop for the amount you would have saved on any product in their comparison ‘shopping basket’ if bought at Asda. Plus you get 1 Nectar point for each £1 spent in store or online and for every £2 of fuel bought. Every 500 points is worth £2.50.

As far as I’m concerned, the Morrisons ‘Martch & More’ card is price comparison card rather than a loyalty card and offers far less benefits than the Tesco Clubcard or the Sainsbury’s Nectar Card.

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